Extended Resume

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Experienced Global Web manager and Certified Marketing Professional with a demonstrated history of working in the scientific instrument industry. The last 15 as the Global Web manager/master in the marketing department of an international USA-based Scientific Instrument Manufacturer with direct offices in Europe, China, and the USA along with 65+ distributors worldwide.  Also worked as a Customer Support Outside sales rep for Carolina Handling; The Production Shift Distribution center manager for Ivan Allen Office Supplies managing 45 - 55 personnel; as a Preload Supervisor for UPS managing 20-45 union and non-union associates. 

GOOGLE:   •Analytics •Tag Manager •Search Console •Webmaster Tools  •Adwords • Keyword Planner •HTML •CSS

ADOBE:   •Photoshop •InDesign •Acrobat 

LinkedIn Skills Assements passed: Google Analytics, Google Ads, SEO, HTML, WordPress, Adobe Acrobat, MicroSoft Outlook, Excel

OTHER:   •AWS  •RackSpace  •Wordpress  •SEO/SEM/SMM/PPC •Webinars  •Tradeshows •Salesforce  •Sharepoint  •Dropbox  •OneNote  •Jotform •Html  •CSS  •Zerobounce •ConstantContact •Mailchimp •SEOMOZ  •Photography •Office 365 (Word, Excel, PowerPoint) •Intranet Dashboard (now GreenOrbit)  •DemoBuilder 

LinkedIn Learning 105+ courses completed

Georgia State University 

Bachelors of Business Administration 1999

University of North Georgia

Webmaster Certification, Web Design - Programming 2011

Link to Certification>>  

AMA (American Marketing Association)

PCM - Professional Certified Marketer 2021

Link to Certification>>

Marketing Manager - Certificate of Completion

National Association of State Boards of Accountancy (NASBA) | Registry ID: #140940 Certificate No: AT-4CXD83rl697rMQDM7qV41efUd

Link to Certification>>

LinkedIn Learning - Learning Path Certificates:

• Master Digital Marketing Certificate  Id: AdTlWXs6iFxofWAfHAoLhf9EIcE9 Link to Certificate>>

• Content Strategist Certificate Id: AXteeYHxY53mINU_rfhYMbzkRrur Link to Certificate>> 

• Digital Advertising Specialist Credential Id: AdTlWXs6iFxofWAfHAoLhf9EIcE9 Link to Certificate>> 

• SEO Expert Credential ID ATUps3Wdk9z-rDEDMNbjY8mMv1Qi Link to Certificate>>  

• Master MicroSoft OneNote Certificate Id: AadQB2yCTeWxCkgt69B9TwMhd-oe Link to Credential 

 All LinkedIn Learning Certificates (100+ total) >> 

Micromeritics Instrument Corporation 2005-2020

Global Web manager

Jan 2015 – Feb 2020 (5 yrs 2 mos)

Webmaster

2005 - 2015 (10 yrs)

As the Global Web manager / Webmaster, I was responsible for all phases of all Micromeritics websites worldwide and multiple external domestic and international customer-facing sites, including secured customer and distributor web portals. Also responsible for Micromeritics intranet (MicroNet) that has both internal (departmental/team/instrument/etc) and secured distributor sales and service sub-sites. Additionally, Managed lead, lead follow-up, statics, and marketing’s responsibilities for the CRM/Salesforce. Trained, manage direct/indirect employees as required 

• BITS Committee member. Guided the company's technology landscape
• Ensured that the web servers, hardware, and software are operating correctly
• Ensured that information on websites were current and correct
• Logged leads, uploaded, and monitored lead follow up, and coordinated marketing’s responsibilities with sales for the CRM/Salesforce
• Managed/supported internal and external website administrators
• Maintained security and access to the external customer portal and the intranet portals
• Designed and developed new content to support marketing and sales activities
• Ensured webpages are cross-browser and mobile device compatible
• Developed new tools and methods to increase page and site rankings
• Verified all links are functioning correctly and pages load promptly
• Company "photographer"

External websites: 

• Planned, designed, implemented, and maintained multiple domestic and international websites on multiple platforms
• Developed and maintained relationships with distributors, critiqued and audited their websites while developing and maintaining channels of communication and content distribution
• Developed, implemented and maintained a process for translations
• Updated and maintained company website catalog
• Designed websites, generated, and revised web pages, replied to internal and external user requests
• Maintained global domain registries
• Taught and supported employees responsible for the administration function of external and internal sites
• Worked alongside graphic designers, technical writers, and videographers to produce web content
• Developed new websites, managed budgets and coordinated project plans with external vendors, internal departments and directs 
• Analyzed world-wide website traffic data to determine marketing effectiveness 
• Managed search engine marketing campaigns, including organic SEO, SEM & Paid campaigns. 
• Track and implement current and emerging SEO-SEM trends 
• Served as liaison with outside ISP and Web Hosts 
• Assisted and supported marketing, global sales and service staff, and distributors 
• Daily updates of customer and product owner approvals, documents and software, RFQ’s etc 
• Analyzed world-wide website traffic data to determine marketing effectiveness 
• Created, implemented & analyzed email campaigns through ConstantContact/Mailchimp, both domestically and worldwide. 
• Maintained CRM database, leads, lead follow-up, and reporting statistics to management.
• Used photographic, Photoshop, InDesign, and Adobe Acrobat skills to add content to all websites in coordination with graphic design team members  MicroNet (Implemented Intranet)
• Managed in-directs responsible for MicroNet duties
• Taught, coached, and critiqued users/departments/teams on how to construct and edit a variety of content to their internal sites/sub-sites
• Developed pages for, maintained, and edited both intranet direct and distributor secured portals
• Designed and developed new pages on the website to support all departments: Acct., Finance, Engineering, Manufacturing, Customer Service marketing, sales activities

Websites:

External Websites: ●Micromeritics.com – English and Spanish  ●Micromeritics.fr ●Micromeritics.de   ●Micromeritics.it  ●Micrx.com   ●Particulatesystems.com   ●Particletesting.com   ●Particletesting.com (usa/germany)  ●PoroTechnology.com  ●Micromeritics Analytical Services (usa/germany)  ●Micromeritics-adventures.com  ●Micromeritics-testimonials.com   ●Saeius.com 

Micromertics.com Portal: Customer, Product Owner, Service, Sales, Distributor Sales

Internal Websites: ●Micronet Corp. (all departments/instruments)  ●Micronet Global (sales/service)

Outside Customer Support / Sales Representative 2002 – 2005 (3 yrs)  

Developed new customer relationships that drove growth and success within the Parts group as well as promoted parts sales to existing customers through adding and maintaining parts sales programs. Responsible for market research to uncover new opportunities, handled customer questions and satisfaction issues, prepared proposals, and coordinated with other departments in account management projects.

• Promoted services including Safety-on-the-Move, parts sales and consignments, service contracts, technical training sales, rebuilt motors and control box's, in-shop service and retrofit, the New Equipment and SMARTI programs. 
• Cooperated with other Carolina Handling associates and departments in exchanging leads, tips, and information, and give assistance when needed.
• Provided solutions to customer complaints and requests via the appropriate department(s): service, sales, parts, rentals, motors, etc. 
• Developed new and potential accounts while retaining current accounts. 
• Maintained an accurate database for each account.
• Set-up and maintained service and customer consignments.
• Oversaw and maintained all Parts Consignment accounts in assigned territory.
• Responded to all sales leads in an urgent and timely manner.
• Provided an annual business plan and obtain approval by the respective manager. 
• Conducted on-site investigations and complete all reporting in accident situations.
• Helped collect overdue invoices as required.

Rental Assistant Manager 1998 – 2002 (4 yrs)  

Coordinated rental equipment functions with other departments and customers, assured timely delivery of equipment and provided exceptional customer service resulting in product loyalty and customer retention. Prepared timely and accurate invoicing, prepare month-end reporting, and maintain computer system integrity

• Determined the proper equipment needs per application
• Scheduled the equipment to be rental ready, and delivered in a timely manner
• Responsible for all tracking and billing of internal and external cartage costs
• Responsible for invoicing customers in a timely manner
• Work with accounting on all past-due accounts
• Received all new rental equipment and assign proper ID numbers
• Maintained computer system integrity
• Prepared and produced management reports
• Secured equipment from Raymond and other dealers as required
• Maintained and monitored truck drivers per DOT guidelines and company procedures
• Performed charger adjustments such as connectors, fuses, line voltage, etc.

Outside Customer Support / Sales Representative 2002 – 2005 (3 yrs)  

Developed new customer relationships that drove growth and success within the Parts group as well as promoted parts sales to existing customers through adding and maintaining parts sales programs. Responsible for market research to uncover new opportunities, handled customer questions and satisfaction issues, prepared proposals, and coordinated with other departments in account management projects.

• Promoted services including Safety-on-the-Move, parts sales and consignments, service contracts, technical training sales, rebuilt motors and control box's, in-shop service and retrofit, the New Equipment and SMARTI programs. 
• Cooperated with other Carolina Handling associates and departments in exchanging leads, tips, and information, and give assistance when needed.
• Provided solutions to customer complaints and requests via the appropriate department(s): service, sales, parts, rentals, motors, etc. 
• Developed new and potential accounts while retaining current accounts. 
• Maintained an accurate database for each account.
• Set-up and maintained service and customer consignments.
• Oversaw and maintained all Parts Consignment accounts in assigned territory.
• Responded to all sales leads in an urgent and timely manner.
• Provided an annual business plan and obtain approval by the respective manager. 
• Conducted on-site investigations and complete all reporting in accident situations.
• Helped collect overdue invoices as required.

Rental Assistant Manager 1998 – 2002 (4 yrs)  

Coordinated rental equipment functions with other departments and customers, assured timely delivery of equipment and provided exceptional customer service resulting in product loyalty and customer retention. Prepared timely and accurate invoicing, prepare month-end reporting, and maintain computer system integrity

• Determined the proper equipment needs per application
• Scheduled the equipment to be rental ready, and delivered in a timely manner
• Responsible for all tracking and billing of internal and external cartage costs
• Responsible for invoicing customers in a timely manner
• Work with accounting on all past-due accounts
• Received all new rental equipment and assign proper ID numbers
• Maintained computer system integrity
• Prepared and produced management reports
• Secured equipment from Raymond and other dealers as required
• Maintained and monitored truck drivers per DOT guidelines and company procedures
• Performed charger adjustments such as connectors, fuses, line voltage, etc.

1988 – 1995 

Preload Supervisor (7 yrs) Supervised 20+ (40+ at times) Union and non-union employees in an extremely fast-paced facility. I trained, developed, and held my workgroups responsible for safety, production, and attendance. Contributed to the continued growth and profitability of UPS by maintaining the highest standards for account productivity, accuracy, customer service, organization, communication, cooperation, and safety. Provided innovative and effective leadership and cultivates a functional working relationship with all levels of personnel throughout the organization.

Assistant Electronics Repair Lab Manager 

1988 – 1995